OEM and ODM projects both begin with clear information, but they start from different positions. Understanding the difference helps brands and distributors prepare a more useful first inquiry.
OEM: start from an existing model
OEM is the practical route when a suitable current model already exists. The project then focuses on defined changes to the visible product and commercial set, such as branding, color, packaging, manuals, accessories and available configuration.
ODM: start from a product brief
ODM is suitable when the project begins with the intended user, required functions, structure, appearance direction, target market and development scope. The brief helps the product and engineering teams evaluate the next route, including sample or prototype requirements.
Information to provide at the start
- Target market and sales channel
- Product category and intended user
- Required functions and visible product direction
- Product reference, if one is available
- Branding, packaging and accessory requirements
- Estimated quantity range and timing
For both routes, Hayssa aligns the selected model or product brief with the sample plan, approval points and production handover requirements.
